The Measure
From the Serra’s scale, what we build—giant plants, the largest Port in Latin America and the dense cities of Santos and São Vicente — shrinks into a faint trace. The mountains remain the measure.
The Measure
From the Serra’s scale, what we build—giant plants, the largest Port in Latin America and the dense cities of Santos and São Vicente — shrinks into a faint trace. The mountains remain the measure.
Awards
One Shot Photo Contest
2026Nominees
Landscapes
Non Professional
The Measure
From the Serra’s scale, what we build—giant plants, the largest Port in Latin America and the dense cities of Santos and São Vicente — shrinks into a faint trace. The mountains remain the measure.
About Artist
Sergio Fadul
For over 15 years, I worked as an art director in renowned advertising agencies, collaborating closely with some of Brazil’s greatest photographers. This experience — combined with the books that have been with me since I first developed a deep aesthetic and conceptual interest in photography, especially the works of Sebastião Salgado and Ansel Adams — shaped my visual sensibility and taught me to value light, and narrative in every image. Over more than three decades of photographing, I shared my work only within a small circle. Still, each image has always been, for me, an indelible trace of moments that left a mark on me — fragments of time frozen into stories written by shadows and light. Now, I want to share them with all those who also see photography as a way to preserve what time insists on taking away.
Photographic Areas of Focus
Aerial, Architecture, Fashion & Beauty, Film/Analog, Fine Art, Landscapes, Nature, People, Photojournalism, Still Life, Street, Travel, Wildlife
Location
Brazil
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